Mumbai based startup SellMojo with which people can create Facebook stores, has partnered with the social networking company to bring marketing support from Facebook to its users. [Source]
For first 28 days sellers will get one on one support from a Facebook marketing expert who will help the seller with building a page, growing fan base and driving engagement. After a month, e-mail support will be available.
For Facebook, the deal means access to potential advertisers on Sellmojo. The program aims to help brands and store owners to learn effective ways of Facebook advertising. Targeted advertising will be a useful tool to drive traffic and generates revenues for the retailers selling on Facebook. Payments will be charged either on Cost per Click or on Cost per thousand impressions.
Sellmojo claims to manage more than 500 stores on Facebook with free and paid plans for its customers. Ecommerce platform features like custom domain, inventory management, order tracking, payment gateway integration and logistics partners are provided by the company.
According to a post, 64% of the total number of internet users in India access Facebook and as per studies over 51% of those who like a brand on Facebook are more likely to buy from it. If these numbers are anything to go by, it signals a bright future for retailing on Facebook.
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