Radiowalla launches ‘Radio as a Service’ (RaaS) for FM players

Bangalore-based Radiowalla Network Pvt Ltd that runs Internet radio service Radiowalla, has launched what it claims to be ‘Radio as a Service’ (RaaS). This service will be offered to private FM stations and network groups to help them foray into the digital space. The platform will allow FM stations to go ‘online’ with their proprietary programmes with music and non-music content.

In India, this service will be of immense use to
smaller players like regional radio stations.

FM broadcasters need to complete a lot of formalities for going online. Also, the Grant of Permission Agreement (GOPA), which all FM broadcasters are expected to be signed, prohibits them from rebroadcasting FM signals
online. With the service, FM broadcasters can leverage Radiowalla’s licensed product by riding their content on its backend network. The service will also power mobile apps of FM stations which can choose what services they want to use and customise their package accordingly.

While the offering will help consumers access more online radio services, Radiowalla will be able use content provided by FM stations on its own network, besides earning fees. FM stations can have standalone portals as well as be a part of the Radiowalla network as a channel or a programme.

Radiowalla was launched last year and it is an online radio network that runs multiple genre channels on a freemium model. The startup came up with its mobile apps earlier this year

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